“Disruptive innovation describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors” – Clayton Christensen.
The fact that ride-sharing companies around the world are on a rise is indisputable. The proposition that ride-sharing would soon become a main player in the trillion-dollar worldwide transportation sector is a fact that would manifest itself in the nearest future.
This rings even truer considering the pace in which the world is being rapidly “teched-up” and how ride-sharing companies have embraced and utilized technology on their platforms.
It isn’t far-fetched to see how and why ride-sharing has been on an astronomical growth over the last decade. This is simply because they have identified with the power of technology with regard to the impact of it on the world and have quite simply disrupted the status quo and displaced traditional transportation services.
For example, a ride-sharing company like Jekalo has a smartphone app which works on both Android and iOS. All you literally need to do to hitch a ride is press a button – No kidding! Apps and services like this benefit both the drivers and people who are in need of fast, comfortable rides. Most times offering riders the comfort of a personal car at the cost of a bus ride to work. Transactions on modern ride-sharing platforms are usually cashless and this makes the service even more seamless.
People have come to realize how beneficial the services provided by ride-sharing companies are and it has in no small way boosted the preference of ride-sharing over other transportation services by the commuting public.
Ride-sharing simply has come to stay. And as more and more people embrace this platform that seeks to curb carbon emissions, reduce traffic and make transport cheaper, it is inevitable that ride-sharing will continue to rise and rise.